Sports equipment brands are growing in popularity with consumers, with an increase in sales and marketing budgets over the past two decades.
The rise of these brands has helped to shape the modern sporting lifestyle, and in the process has helped develop a set of standards for how sports equipment companies and their suppliers should be selling their products.
But how do you decide what to buy?
Which brands to look at?
And which brands should you buy?
This article is part of our series of Sports Equipment Buying Guide articles. Read more