By Matt BewigPublished November 18, 2017 8:15:08The NFL has come under intense scrutiny after its Super Bowl ad campaign this year.
In one, a group of players kneels during the national anthem to protest police brutality, while in another, a man holds a sign that reads “No justice, no peace.”
The ad also depicts a man, wearing a “No police, no fear” sign, kicking a woman as she falls on the ground, and a man wearing a mask wearing a shirt with the phrase “We are the 99 percent” on it.
“I’m not a racist, I don’t care what color your skin is, I’m not gonna say I support racism,” an NFL player says in one of the ads.
“I just don’t.
But we can all agree that it’s a bad time to be in America.
And it’s the time we’re in right now.
It’s not something we’re going to sit back and let it happen.
So, for the next 24 hours, I want you to get out and support this country and make sure the world knows that it doesn’t matter who you are or what you look like, no matter what your race, creed, religion, sexual orientation, or gender identity, you’re welcome here.”
The NFL responded to the backlash with a series of advertisements that were produced by the ad agency Creative Artists Agency.
The ad team included actor Jon Favreau, singer-songwriter Katy Perry, rapper Ty Dolla $ign, rapper Young Jeezy, and former NFL quarterback Peyton Manning.
The ad also featured several celebrities including the actress Angela Bassett, actress Lena Dunham, and singer Jana Pinkett Smith.
A number of prominent actors from both professional and amateur sports have publicly criticized the ads, calling them racist and sexist.
On Twitter, several prominent players have called for NFL Commissioner Roger Goodell to resign, while some other prominent athletes have called the ads offensive.