Sports equipment manufacturers are no strangers to controversy, and this year the topic of winter sports equipment has been a hot one.
According to the latest Winter Sports Equipment Industry Report, which was released earlier this month, the number of brands listed for the winter sports industry is currently estimated at between 9.5 and 11 million units.
The report also states that brands are currently being acquired and acquired for an average price of $1.8 billion per year.
However, the report warns that it will take until 2021 to determine the true value of a brand.
The main issues that have been reported about winter sports gear include price, durability, comfort and functionality.
In a recent survey conducted by the Canadian Sports Equipment Association (CSAA), almost half of respondents said that they would purchase winter sports products if it were free.
“It’s an expensive product, but you can use it for a few months and then you’re done,” said one respondent.
While many brands will be purchased by consumers in the future, the CSAA says it would prefer to see brands purchased by professional athletes.
“In this day and age, it would be great to see a company buy the company,” said CSAAC president and CEO Brian C. Trombley.
The majority of respondents in the survey also mentioned the benefits of being able to buy quality winter sports clothing, equipment, and footwear.
However the biggest question still remains about the value of the brands listed above.
Should consumers be willing to pay more for brands like Nike, Adidas, or Reebok, and if the price is right, should consumers be able to afford it?
Read on to find out.
Read more about winter sport equipment.
The top brands for 2017: